:root{--c161-blue:#1457ff;--c161-blue-soft:#8cabff;--c161-ink:#090a0d;--c161-paper:#f4f4f1;--c161-line:#dedfe4;--c161-muted:#70737b;--c161-ease:cubic-bezier(.22,1,.36,1)}
.ecom161-page,.cro161-page{overflow-x:hidden}
.ecom161-page *,.cro161-page *{box-sizing:border-box}
.ecom161-page a:focus-visible,.ecom161-page button:focus-visible,.ecom161-page input:focus-visible,.ecom161-page select:focus-visible,.ecom161-page textarea:focus-visible,.cro161-page a:focus-visible,.cro161-page button:focus-visible,.cro161-page input:focus-visible,.cro161-page select:focus-visible,.cro161-page textarea:focus-visible{outline:3px solid var(--c161-blue-soft);outline-offset:3px}

/* Consultoría eCommerce: una primera pantalla humana con una promesa ejecutiva. */
.ecom161-hero.hero{min-height:760px;padding:clamp(56px,7vw,104px) clamp(24px,5vw,72px);background:radial-gradient(circle at 72% 14%,rgba(20,87,255,.2),transparent 25%),var(--c161-ink);color:#fff}
.ecom161-shell{width:min(100%,1320px);margin:auto;display:grid;grid-template-columns:minmax(0,.92fr) minmax(440px,.78fr);gap:clamp(48px,7vw,112px);align-items:center}
.ecom161-copy{position:relative;z-index:2}
.ecom161-kicker{display:inline-flex;align-items:center;gap:10px;margin-bottom:30px;color:#9eb5ff;font-size:10px;font-weight:750;letter-spacing:.14em;text-transform:uppercase}
.ecom161-kicker i{width:7px;height:7px;border-radius:50%;background:var(--c161-blue);box-shadow:0 0 0 7px rgba(20,87,255,.16)}
.ecom161-hero h1{max-width:770px;margin:0;color:#fff;font-size:clamp(58px,6.5vw,94px);font-weight:650;line-height:.92;letter-spacing:-.065em;text-wrap:balance}
.ecom161-hero h1 span{display:block;color:var(--c161-blue-soft)}
.ecom161-lead{max-width:680px;margin:30px 0 0;color:rgba(255,255,255,.69);font-size:clamp(17px,1.55vw,21px);line-height:1.58;letter-spacing:-.012em}
.ecom161-actions{margin-top:34px;display:flex;align-items:center;gap:20px;flex-wrap:wrap}
.ecom161-primary,.cro161-primary{display:inline-flex;min-height:57px;padding:0 24px;align-items:center;justify-content:center;gap:28px;border-radius:15px;background:var(--c161-blue);color:#fff;font-size:15px;font-weight:720;transition:transform .25s var(--c161-ease),background .2s,box-shadow .25s}
.ecom161-primary:hover,.cro161-primary:hover{transform:translateY(-2px);background:#2867ff;box-shadow:0 14px 40px rgba(20,87,255,.28)}
.ecom161-secondary{color:rgba(255,255,255,.75);font-size:13px;font-weight:650;border-bottom:1px solid rgba(255,255,255,.3);padding-bottom:5px}
.ecom161-fit{margin:30px 0 0;padding:0;display:flex;gap:9px;flex-wrap:wrap;list-style:none}
.ecom161-fit li{padding:9px 12px;border:1px solid rgba(255,255,255,.13);border-radius:999px;background:rgba(255,255,255,.045);color:rgba(255,255,255,.68);font-size:10px;font-weight:650}
.ecom161-visual{min-width:0;margin:0;position:relative;isolation:isolate}
.ecom161-photo{position:relative;min-height:620px;overflow:hidden;border:1px solid rgba(255,255,255,.14);border-radius:36px;background:#1a1b1e;box-shadow:0 38px 90px rgba(0,0,0,.38)}
.ecom161-photo::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 38%,rgba(6,7,9,.2) 58%,rgba(6,7,9,.93) 100%);pointer-events:none}
.ecom161-photo img{width:100%;height:100%;position:absolute;inset:0;object-fit:cover;object-position:center;filter:saturate(.82) contrast(1.03)}
.ecom161-photo figcaption{position:absolute;z-index:2;left:26px;right:26px;bottom:204px;display:flex;justify-content:space-between;gap:15px;color:rgba(255,255,255,.76);font-size:9px;font-weight:720;letter-spacing:.12em;text-transform:uppercase}
.ecom161-board{position:absolute;z-index:3;left:18px;right:18px;bottom:18px;padding:21px;border:1px solid rgba(255,255,255,.16);border-radius:24px;background:rgba(9,10,13,.82);box-shadow:0 20px 45px rgba(0,0,0,.26);backdrop-filter:blur(18px)}
.ecom161-board>span{display:block;margin-bottom:17px;color:#9bb3ff;font-size:8px;font-weight:800;letter-spacing:.14em;text-transform:uppercase}
.ecom161-board-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.ecom161-board article{min-width:0;padding:13px;border:1px solid rgba(255,255,255,.1);border-radius:15px;background:rgba(255,255,255,.045)}
.ecom161-board article small{display:block;color:#8f929b;font-size:8px;text-transform:uppercase}
.ecom161-board article strong{display:block;margin-top:10px;color:#fff;font-size:12px;line-height:1.28;letter-spacing:-.02em}

.ecom161-promise{padding:clamp(70px,8vw,118px) clamp(24px,5vw,72px);background:#fff}
.ecom161-promise-shell{width:min(100%,1240px);margin:auto}
.ecom161-promise-head{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(280px,.55fr);gap:70px;align-items:end}
.ecom161-eyebrow,.cro161-eyebrow{display:block;margin-bottom:17px;color:var(--c161-blue);font-size:9px;font-weight:800;letter-spacing:.14em;text-transform:uppercase}
.ecom161-promise h2{max-width:830px;margin:0;color:#0a0a0d;font-size:clamp(44px,5.5vw,76px);font-weight:650;line-height:.96;letter-spacing:-.057em;text-wrap:balance}
.ecom161-promise-head p{margin:0;color:var(--c161-muted);font-size:16px;line-height:1.68}
.ecom161-promise-grid{margin-top:48px;display:grid;grid-template-columns:repeat(4,1fr);overflow:hidden;border:1px solid var(--c161-line);border-radius:28px;background:#f8f8f6}
.ecom161-promise-grid article{min-height:250px;padding:28px;border-right:1px solid var(--c161-line)}
.ecom161-promise-grid article:last-child{border-right:0}
.ecom161-promise-grid span{color:var(--c161-blue);font-size:10px;font-weight:800}
.ecom161-promise-grid strong{display:block;margin-top:64px;color:#111216;font-size:clamp(21px,2vw,28px);line-height:1.08;letter-spacing:-.04em}
.ecom161-promise-grid p{margin:14px 0 0;color:#72746f;font-size:13px;line-height:1.55}
.ecom161-paths{margin-top:14px;display:grid;grid-template-columns:1fr 1fr;gap:14px}
.ecom161-path{min-height:155px;padding:24px 26px;display:grid;grid-template-columns:1fr auto;gap:24px;align-items:end;border-radius:24px;background:var(--c161-ink);color:#fff}
.ecom161-path.is-cro{background:#edf2ff;color:#101115}
.ecom161-path span{display:block;margin-bottom:10px;color:#8cabff;font-size:9px;font-weight:800;letter-spacing:.12em;text-transform:uppercase}
.ecom161-path strong{display:block;max-width:510px;font-size:23px;line-height:1.14;letter-spacing:-.035em}
.ecom161-path a{display:inline-flex;width:48px;height:48px;align-items:center;justify-content:center;border-radius:50%;background:var(--c161-blue);color:#fff;font-size:20px;transition:transform .25s var(--c161-ease)}
.ecom161-path:hover a{transform:translateX(4px)}
.ecom161-page .proof{display:none}

/* CRO: promesa, plazo y entregable visibles antes del método. */
.cro-lab-hero.cro161-hero{padding:clamp(54px,7vw,100px) 0 66px;background:radial-gradient(circle at 77% 18%,rgba(20,87,255,.18),transparent 25%),#08090b;color:#fff}
.cro161-layout{display:grid;grid-template-columns:minmax(0,.82fr) minmax(480px,.78fr);gap:clamp(52px,7vw,110px);align-items:center}
.cro161-copy h1{max-width:720px;margin:0;color:#fff;font-size:clamp(58px,6.4vw,92px);font-weight:650;line-height:.92;letter-spacing:-.065em;text-wrap:balance}
.cro161-copy h1 em{display:block;color:#6f96ff;font-style:normal}
.cro161-copy>p{max-width:650px;margin:28px 0 0;color:rgba(255,255,255,.68);font-size:clamp(17px,1.45vw,20px);line-height:1.58}
.cro161-copy .i-kicker{margin-bottom:28px;color:#9db4ff}
.cro161-actions{margin-top:32px;display:flex;align-items:center;gap:20px;flex-wrap:wrap}
.cro161-actions .i-link{color:rgba(255,255,255,.78);border-bottom-color:rgba(255,255,255,.25)}
.cro161-microcopy{margin-top:15px!important;color:#8f929a!important;font-size:11px!important;line-height:1.4!important}
.cro161-meta{margin-top:28px;display:grid;grid-template-columns:repeat(3,1fr);overflow:hidden;border:1px solid rgba(255,255,255,.13);border-radius:20px;background:rgba(255,255,255,.035)}
.cro161-meta article{min-height:94px;padding:17px;border-right:1px solid rgba(255,255,255,.12)}.cro161-meta article:last-child{border-right:0}
.cro161-meta span{display:block;color:#858893;font-size:8px;font-weight:750;letter-spacing:.1em;text-transform:uppercase}
.cro161-meta strong{display:block;margin-top:12px;color:#fff;font-size:15px;line-height:1.25;letter-spacing:-.02em}
.cro161-hero .cro-lab-board{position:relative;padding:12px;border:1px solid rgba(255,255,255,.14);border-radius:32px;background:rgba(255,255,255,.055);box-shadow:0 34px 90px rgba(0,0,0,.42);backdrop-filter:blur(18px)}
.cro161-hero .cro-lab-board__top{min-height:54px;padding:0 13px;color:#92959d}.cro161-hero .cro-lab-board__top b{color:#d2d3d7}
.cro161-hero .cro-funnel{border-radius:23px;background:#fff;color:#111216}
.cro161-hero .cro-funnel__metric{padding-top:27px}
.cro161-hero .cro-funnel__metric strong{font-size:clamp(46px,5vw,66px);color:#0d0e12}
.cro161-hero .cro-funnel__metric em{color:var(--c161-blue);background:#eef2ff}
.cro161-hero .cro-funnel__stages button{background:#f4f5f7}
.cro161-hero .cro-funnel__stages button.is-active{background:#e9efff;border-color:#88a6ff}
.cro161-board-output{margin-top:10px;display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.cro161-board-output article{padding:14px;border:1px solid rgba(255,255,255,.11);border-radius:16px;background:rgba(255,255,255,.045)}
.cro161-board-output span{display:block;color:#819fff;font-size:8px;font-weight:800;text-transform:uppercase}
.cro161-board-output strong{display:block;margin-top:8px;color:#fff;font-size:11px;line-height:1.3}
.cro161-page>.i-proof,.cro161-page main>.i-proof{display:none}
.cro161-outcomes{padding:clamp(68px,7vw,104px) 0;background:#fff}
.cro161-outcomes-head{display:grid;grid-template-columns:minmax(0,1fr) minmax(280px,.55fr);gap:60px;align-items:end}
.cro161-outcomes h2{max-width:840px;margin:0;color:#0c0d10;font-size:clamp(43px,5.2vw,72px);font-weight:650;line-height:.97;letter-spacing:-.055em;text-wrap:balance}
.cro161-outcomes-head p{margin:0;color:var(--c161-muted);font-size:15px;line-height:1.68}
.cro161-outcome-grid{margin-top:42px;display:grid;grid-template-columns:repeat(4,1fr);overflow:hidden;border:1px solid var(--c161-line);border-radius:26px;background:#f7f7f5}
.cro161-outcome-grid article{min-height:228px;padding:26px;border-right:1px solid var(--c161-line)}.cro161-outcome-grid article:last-child{border-right:0}
.cro161-outcome-grid span{color:var(--c161-blue);font-size:10px;font-weight:800}
.cro161-outcome-grid strong{display:block;margin-top:54px;color:#111216;font-size:23px;line-height:1.12;letter-spacing:-.035em}
.cro161-outcome-grid p{margin:13px 0 0;color:#72746f;font-size:12px;line-height:1.55}
.cro161-outcome-note{margin-top:14px;padding:20px 23px;display:flex;align-items:center;justify-content:space-between;gap:30px;border-radius:20px;background:#0b0c0f;color:#fff}
.cro161-outcome-note p{margin:0;color:rgba(255,255,255,.66);font-size:13px;line-height:1.5}.cro161-outcome-note strong{color:#fff}.cro161-outcome-note a{flex:0 0 auto;color:#9bb3ff;font-size:12px;font-weight:750}

/* Evaluaciones inline compartidas. */
.commerce161-evaluation{padding:clamp(72px,8vw,118px) clamp(24px,5vw,72px);background:#0a0b0e;color:#fff}
.commerce161-evaluation-shell{width:min(100%,1240px);margin:auto;display:grid;grid-template-columns:minmax(0,.72fr) minmax(480px,.78fr);gap:clamp(54px,8vw,118px);align-items:start}
.commerce161-evaluation-copy{position:sticky;top:116px}
.commerce161-evaluation-copy>span{display:block;margin-bottom:18px;color:#8cabff;font-size:9px;font-weight:800;letter-spacing:.14em;text-transform:uppercase}
.commerce161-evaluation h2{max-width:650px;margin:0;color:#fff;font-size:clamp(44px,5.2vw,72px);font-weight:650;line-height:.97;letter-spacing:-.055em;text-wrap:balance}
.commerce161-evaluation-copy>p{max-width:570px;margin:24px 0 0;color:rgba(255,255,255,.64);font-size:16px;line-height:1.66}
.commerce161-next{margin-top:34px;padding-top:23px;border-top:1px solid rgba(255,255,255,.14)}
.commerce161-next span{display:block;margin-bottom:15px;color:#858894;font-size:9px;font-weight:750;letter-spacing:.12em;text-transform:uppercase}
.commerce161-next ol{margin:0;padding:0;display:grid;gap:10px;list-style:none;counter-reset:steps}
.commerce161-next li{display:flex;gap:13px;color:rgba(255,255,255,.76);font-size:13px;line-height:1.45;counter-increment:steps}
.commerce161-next li::before{content:"0" counter(steps);color:#7e9dff;font-weight:800}
.commerce161-form{padding:28px;border:1px solid rgba(255,255,255,.14);border-radius:30px;background:#f6f7f9;color:#15161a;box-shadow:0 34px 80px rgba(0,0,0,.26)}
.commerce161-form-head{margin-bottom:24px;display:flex;align-items:flex-start;justify-content:space-between;gap:20px}
.commerce161-form-head span{color:var(--c161-blue);font-size:9px;font-weight:800;letter-spacing:.12em;text-transform:uppercase}
.commerce161-form-head strong{display:block;margin-top:8px;font-size:22px;line-height:1.2;letter-spacing:-.03em}
.commerce161-form-head i{display:grid;width:44px;height:44px;flex:0 0 44px;border-radius:50%;background:radial-gradient(circle at 35% 28%,#fff 0 6%,#4b82ff 12%,#1457ff 56%,#082b84 100%);box-shadow:0 0 0 7px #e4ebff;font-style:normal;place-items:center}.commerce161-form-head i::after{content:"";width:7px;height:7px;border-radius:50%;background:#fff}
.commerce161-fields{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.commerce161-field{display:grid;gap:8px}.commerce161-field.is-wide{grid-column:1/-1}
.commerce161-field span{font-size:11px;font-weight:720}.commerce161-field small{color:#7d8088;font-size:9px;font-weight:550}
.commerce161-field input,.commerce161-field select,.commerce161-field textarea{width:100%;min-height:53px;padding:0 15px;border:1px solid #d7d9df;border-radius:14px;background:#fff;color:#111216;font-family:inherit;font-size:14px;font-weight:600;line-height:1.35;transition:border-color .2s,box-shadow .2s}
.commerce161-field textarea{min-height:108px;padding-top:14px;resize:vertical}
.commerce161-field input:focus,.commerce161-field select:focus,.commerce161-field textarea:focus{border-color:#7396ff;box-shadow:0 0 0 4px rgba(20,87,255,.1);outline:0}
.commerce161-form button{width:100%;min-height:58px;margin-top:17px;border:0;border-radius:15px;background:var(--c161-blue);color:#fff;font-family:inherit;font-size:15px;font-weight:750;line-height:1;cursor:pointer;transition:transform .22s var(--c161-ease),background .2s}.commerce161-form button:hover{transform:translateY(-2px);background:#2867ff}.commerce161-form button[disabled]{cursor:wait;opacity:.72;transform:none}
.commerce161-form-note{margin:13px 0 0;color:#7d8088;font-size:10px;line-height:1.5;text-align:center}
.commerce161-status{margin-top:13px;padding:13px 14px;border-radius:12px;background:#e8efff;color:#143a9a;font-size:12px;line-height:1.45}.commerce161-status.is-error{background:#fff0f0;color:#9e2222}
.commerce161-success{padding:34px 24px;text-align:center}.commerce161-success i{display:grid;width:58px;height:58px;margin:0 auto 22px;border-radius:50%;background:var(--c161-blue);color:#fff;font-style:normal;font-size:25px;place-items:center}.commerce161-success h3{margin:0;font-size:30px;letter-spacing:-.04em}.commerce161-success p{margin:12px auto 0;max-width:390px;color:#696c73;font-size:14px;line-height:1.55}
.commerce161-hp{position:absolute!important;width:1px!important;height:1px!important;overflow:hidden!important;clip:rect(0 0 0 0)!important;white-space:nowrap!important}
.commerce161-mobile-cta{display:none}

@media(max-width:1080px){
  .ecom161-shell,.cro161-layout{grid-template-columns:1fr;gap:52px}.ecom161-copy,.cro161-copy{max-width:860px}.ecom161-visual{max-width:820px}.ecom161-photo{min-height:640px}.cro161-hero .cro-lab-board{max-width:820px}
  .ecom161-promise-grid,.cro161-outcome-grid{grid-template-columns:1fr 1fr}.ecom161-promise-grid article:nth-child(2),.cro161-outcome-grid article:nth-child(2){border-right:0}.ecom161-promise-grid article:nth-child(-n+2),.cro161-outcome-grid article:nth-child(-n+2){border-bottom:1px solid var(--c161-line)}
  .commerce161-evaluation-shell{grid-template-columns:1fr}.commerce161-evaluation-copy{position:static}.commerce161-form{max-width:760px}
}
@media(max-width:760px){
  .ecom161-hero.hero{min-height:0;padding:44px 20px 58px}.ecom161-shell{gap:38px}.ecom161-kicker{margin-bottom:24px}.ecom161-hero h1,.cro161-copy h1{font-size:clamp(48px,13.7vw,64px);line-height:.94}.ecom161-lead,.cro161-copy>p{margin-top:22px;font-size:16px}.ecom161-actions,.cro161-actions{align-items:stretch;flex-direction:column}.ecom161-primary,.cro161-primary{width:100%}.ecom161-secondary,.cro161-actions .i-link{align-self:center}.ecom161-fit{margin-top:24px}
  .ecom161-photo{min-height:520px;border-radius:26px}.ecom161-photo figcaption{left:18px;right:18px;bottom:207px}.ecom161-board{left:10px;right:10px;bottom:10px;padding:16px;border-radius:20px}.ecom161-board-grid{grid-template-columns:1fr}.ecom161-board article{display:grid;grid-template-columns:82px 1fr;gap:12px;align-items:center;padding:10px 12px}.ecom161-board article strong{margin:0;font-size:11px}
  .ecom161-promise{padding:62px 20px}.ecom161-promise-head,.cro161-outcomes-head{grid-template-columns:1fr;gap:20px}.ecom161-promise h2,.cro161-outcomes h2,.commerce161-evaluation h2{font-size:clamp(40px,11.5vw,54px)}.ecom161-promise-grid,.cro161-outcome-grid{margin-top:32px;grid-template-columns:1fr}.ecom161-promise-grid article,.cro161-outcome-grid article{min-height:0;padding:23px;border-right:0;border-bottom:1px solid var(--c161-line)!important}.ecom161-promise-grid article:last-child,.cro161-outcome-grid article:last-child{border-bottom:0!important}.ecom161-promise-grid strong,.cro161-outcome-grid strong{margin-top:34px}.ecom161-paths{grid-template-columns:1fr}.ecom161-path{min-height:140px;padding:22px}
  .cro-lab-hero.cro161-hero{padding:46px 20px 58px}.cro161-layout{gap:38px}.cro161-meta{grid-template-columns:1fr}.cro161-meta article{min-height:0;border-right:0;border-bottom:1px solid rgba(255,255,255,.12)}.cro161-meta article:last-child{border-bottom:0}.cro161-hero .cro-lab-board{padding:7px;border-radius:24px}.cro161-board-output{grid-template-columns:1fr}.cro161-board-output article{display:grid;grid-template-columns:90px 1fr;align-items:center}.cro161-board-output strong{margin:0}.cro161-outcomes{padding:62px 20px}.cro161-outcome-note{align-items:flex-start;flex-direction:column}
  .commerce161-evaluation{padding:64px 20px}.commerce161-evaluation-shell{gap:36px}.commerce161-form{padding:20px;border-radius:23px}.commerce161-fields{grid-template-columns:1fr}.commerce161-field.is-wide{grid-column:auto}.commerce161-form-head strong{font-size:20px}
  .commerce161-mobile-cta{position:fixed;z-index:90;left:12px;right:12px;bottom:max(12px,env(safe-area-inset-bottom));display:flex;min-height:54px;padding:0 18px;align-items:center;justify-content:space-between;border:1px solid rgba(255,255,255,.16);border-radius:16px;background:rgba(10,11,14,.92);box-shadow:0 18px 50px rgba(0,0,0,.28);color:#fff;font-size:13px;font-weight:720;backdrop-filter:blur(18px);transition:transform .3s var(--c161-ease),opacity .25s}.commerce161-mobile-cta span:last-child{color:#8cabff;font-size:19px}.commerce161-mobile-cta.is-hidden{transform:translateY(90px);opacity:0;pointer-events:none}
}
@media(max-width:390px){.ecom161-hero h1,.cro161-copy h1{font-size:45px}.ecom161-photo{min-height:500px}.ecom161-path{grid-template-columns:1fr auto}.cro161-hero .cro-funnel__stages{grid-template-columns:1fr 1fr}.commerce161-form{padding:17px}}
@media(prefers-reduced-motion:reduce){.ecom161-primary,.cro161-primary,.ecom161-path a,.commerce161-form button,.commerce161-mobile-cta{transition:none!important}}